Over the past several years, fair trade awareness has grown in Australia as more people are seeking and buying fair trade products. As the movement grows, however, it’s important to dispel some common misconceptions and keep in mind the fats about fair trade.
We want to clarify some common myths that circulate about fair trade. Let’s reinforce a unified message and continue to grow the movement in a positive direction.
Help us to spread the word and debunk these fair trade myths by sharing our slideshow – after all, the more people know the better choices they can make:
Slide 1: Top 5 Fair Trade Myths Busted
Slide 2: How do you feel when I say the words “fair trade”?
Slide 3: Scared? Bored? Confused? No idea?!
Slide 4: That’s ok. We get it. The term fair trade is often misunderstood.
Slide 5: As awareness of fair trade grows, so do misconceptions. And that’s why we wanted to share with you ………
Slide 6: 5 common myths (and realities) of fair trade
Slide 7: Myth #1: Fair trade is a charity
Slide 8: Reality: Fair trade promotes positive and long-term change through trade-based relationships which build self-sufficiency. Its success depends on independent and successful businesses–not on donations. Workers get paid a fair wage for their labour and are treated with dignity and respect.
Slide 9: Myth #2: Anyone can stick a fair trade mark on their product and claim it’s ethical.
Slide 10: Reality: Companies can’t just randomly slap the fair trade mark on their products when they want to claim ethical credentials. The mark is a registered certification label for products sourced from producers in developing countries. Products that display it must meet Fairtrade Standards, set by Fairtrade International.
Slide 11: Myth #3: Fair trade products are expensive.
Slide 12: Reality: Most Fair Trade products are competitively priced in relation to the more mainstream alternatives. Fair Trade Organisations work directly with producers, cutting out middlemen, so they can keep products affordable for consumers and return a greater percentage of the price to the producers. By designing, buying, packaging, shipping, distributing, and marketing in-house, fair trade businesses are able to keep their prices down and still pay fair wages.
Slide 13: Myth #4: Fair trade means low quality.
Side 14: Reality: Fair Trade means high quality goods. Artisans pride themselves on handcrafting products, sometimes devoting their entire lives to learning and improving upon their talent – this results in closer attention to detail and in the end higher-quality, unique products. Fair Trade means better tasting food. Farmers are involved and invested in the entire production process, and crops are grown and harvested in smaller quantities. As a result, fair trade food is fresher and tastier.
Slide 15: Myth #5: Fair trade is hard to find.
Slide 16: There are over 2,500 Fairtrade certified products for sale through retail and catering outlets in Australia and New Zealand. You can find Fairtrade products in supermarkets, independent shops, cafés, restaurants, through catering suppliers and wholesales, as well as online.
Slide 17: Ethical Trading Group logo, website and social media links, student disclaimer.