Top 5 Fair Trade Myths Busted

Over the past several years, fair trade awareness has grown in Australia as more people are seeking and buying fair trade products. As the movement grows, however, it’s important to dispel some common misconceptions and keep in mind the fats about fair trade.

We want to clarify some common myths that circulate about fair trade. Let’s reinforce a unified message and continue to grow the movement in a positive direction.

Help us to spread the word and debunk these fair trade myths by sharing our slideshow – after all, the more people know the better choices they can make:

Slideshow Script:

Slide 1: Top 5 Fair Trade Myths Busted

Slide 2: How do you feel when I say the words “fair trade”?

Slide 3: Scared? Bored? Confused? No idea?!

Slide 4: That’s ok. We get it. The term fair trade is often misunderstood.

Slide 5: As awareness of fair trade grows, so do misconceptions. And that’s why we wanted to share with you ………

Slide 6: 5 common myths (and realities) of fair trade

Slide 7: Myth #1: Fair trade is a charity

Slide 8: Reality: Fair trade promotes positive and long-term change through trade-based relationships which build self-sufficiency. Its success depends on independent and successful businesses–not on donations. Workers get paid a fair wage for their labour and are treated with dignity and respect.

Slide 9: Myth #2: Anyone can stick a fair trade mark on their product and claim it’s ethical.

Slide 10: Reality: Companies can’t just randomly slap the fair trade mark on their products when they want to claim ethical credentials. The mark is a registered certification label for products sourced from producers in developing countries. Products that display it must meet Fairtrade Standards, set by Fairtrade International.

Slide 11: Myth #3: Fair trade products are expensive.

Slide 12: Reality: Most Fair Trade products are competitively priced in relation to the more mainstream alternatives. Fair Trade Organisations work directly with producers, cutting out middlemen, so they can keep products affordable for consumers and return a greater percentage of the price to the producers. By designing, buying, packaging, shipping, distributing, and marketing in-house, fair trade businesses are able to keep their prices down and still pay fair wages.

Slide 13: Myth #4: Fair trade means low quality.

Side 14: Reality: Fair Trade means high quality goods. Artisans pride themselves on handcrafting products, sometimes devoting their entire lives to learning and improving upon their talent – this results in closer attention to detail and in the end higher-quality, unique products. Fair Trade means better tasting food. Farmers are involved and invested in the entire production process, and crops are grown and harvested in smaller quantities. As a result, fair trade food is fresher and tastier.

Slide 15: Myth #5: Fair trade is hard to find.

Slide 16: There are over 2,500 Fairtrade certified products for sale through retail and catering outlets in Australia and New Zealand. You can find Fairtrade products in supermarkets, independent shops, cafés, restaurants, through catering suppliers and wholesales, as well as online.

Slide 17: Ethical Trading Group logo, website and social media links, student disclaimer.


Spill The Beans: Share Your Special Coffee Moment

Did you know that coffee is one of the largest trades with high demand in the food and beverage industry? It’s also one of the worst for intense labour and unhealthy working conditions for farmers and even children. Fair trade means that the commodities and producers of products are paid fair wages, given proper living and working conditions, and treated as human beings. It also ensures the environment is sustainable, which is great for future generations.

Well here at Ethical Trading Group we love our fair trade coffee! And let’s just get things straight: organic, fair trade coffee just tastes better in every way. It’s less bitter and the true flavours of where the coffee beans originated from come through in the most exquisite way. Experiencing organic, fair trade coffee from different parts of the world is one of the most delicious and enjoyable cultural experiences you could have. So this week, we thought we’d share with you some of our staff’s most memorable and cherished coffee moments from around the globe (and in some instances, just in their own backyard!).

Coffee overlooking lake
Darian from our Ethical Trading Group Perth store: “Taking in the breath-taking views of Kenai Lake in Alaska while enjoying my steaming cup of warm coffee”
coffee meal in paris
Robin, our Ethical Trading Group Community Liaison Officer: “My first meal in Paris – hot coffee, soft croissants and fresh fruit”.
coffee early morning
Helena from our Ethical Trading Group Melbourne store: “Every morning I wake up an hour earlier than the kids, pour myself a coffee and savour the serenity. The house is quiet, peaceful and the time is all mine. I love to slowly sip my hour away while gazing through my window at the early morning sun”.
coffee on beach
Kristy, our Ethical Trading Group Quality Management Officer: “An afternoon break at Pataya, Thailand”
coffee roadtrip
Jordan, our Ethical Trading Group Media Marketing Manager: “Coffee pit-stops along our 1000km road trip through California’s Pacific Coast Highway”
coffee and cake
Marly, from our Ethical Trading Group Tasmania store: “Coffee and cake with my bestie in our favourite café”
coffee new york
Theckler, our Ethical Trading Group Facility Manager: “Saving every sip of my warm fair trade coffee in Times Square, New York on Christmas Eve”
Coffee xmas
Matt, from our Ethical Trading Group Perth store: “I travel a lot. I have family in different parts of the country that we visit over the holidays, but to me there is nothing quite like being home for Christmas morning. And there’s nothing that compares to my Mum’s special fair trade spiced Christmas coffee with shortbread”

Kids and coffee beans
David, our very own Ethical Trading Group CEO: “I’ll never forget my favourite coffee moment. I travelled to Ghana to meet “Hanopi Hands” – one of our fair trade coffee partners. I met these two lovely girls who were so proud to show me the beans their father grows. They told me since their father has starting selling the coffee through fair trade, they are able to go to school and learn to read” [Image source: Feed my starving children ( / CC B 2.0]
So tell us, what are your favourite coffee moments? Who do you share them with? Share the love, tag a friend, take a snap and post your thoughts with the hashtag #specialcoffeemoment.


Tapping Into Change: How Fair Trade’s Gift Of Clean Water Keeps Giving

Today, on World Water Day, let’s celebrate the many benefits access to clean drinking water has for our Fair Trade communities. Click-and-watch our short video infographic here: 

Be Part Of Something Bigger

Video Script:
Scene 1: If we’re lucky, water isn’t something that is always on our mind
Scene 2: It’s just a part of everyday life – for some
Scene 3: But for 900 million people in the world, safe drinking water isn’t a reality
Scene 4: And a further 2.6 million live without basic sanitation
Scene 5: Across the globe, 6000 people die each day from diseases caused by dirty water
Scene 6: — two-thirds are children —
Scene 7: But together we can make a difference, and be part of something bigger
Scene 8: With every Ethical Trading Group product you purchase
Scene 9: We can provide access to clean water for the world’s most vulnerable communities
Scene 10: And by providing safe water we can develop better health care
Scene 11: We can improve local diets
Scene 12: And we can give people the chance to make a living
Scene 13: By introducing simple irrigation schemes we can kick-start farming
Scene 14: And by providing toilet and hygiene advice at schools
Scene 15: We can increase attendance and raise educational performance
Scene 16: So splash out, purchase fair trade and show the world you care
Scene 17: Ethical Trading Group logo and website link.

Bake A Difference With Fair Trade

Who doesn’t love the scent of freshly baked chocolate chip cookies wafting through the house, or the joy that comes with sharing a home-made cake with friends? With the festive season just around the corner, now is the time to get together with loved ones and celebrate the gift of fair trade organic produce and dairy. Holiday baking is a classic, tasty tradition, and when you bake with Fair Trade Certified ingredients, it’s also one of the most fulfilling.

That’s why we’d like to share a few of our favourite holiday eats – all of which can be made with Fair Trade Certified, organic ingredients. We tested them out with a staff baking contest in the Ethical Trading Group Sydney store, and we’re confident you’ll love them too. All you have to do is swap out the basic ingredients you use for baking with our Fair Trade Certified alternatives. You’ll love the taste of these high quality products, and you’ll feel good knowing that what you make will help improve the lives of families around the world.

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So, are you ready to start cooking with fair trade? Download our free Bake A Difference ebook to get these recipes and more – it’s packed full of ideas and inspiration to help you get started.

And if that’s not enough to whet your appetite, this month we are also doing a Fair Trade giveaway! One lucky, randomly-selected winner will receive an Ethical Trading Group Christmas Hamper packed with festive fair trade goodies. To enter, please do the following:

  • Leave a comment below, or pop over to our Bake A Difference Facebook post and like and leave a comment. (Optional: Tell us your favourite fair trade ingredient that you use all the time)
  • Bonus entry: Like Ethical Trading Group on Facebook (If you already follow, that counts too!)

All comments must be posted by Midnight AEST on May 25, 2017