Top 5 Fair Trade Myths Busted

Over the past several years, fair trade awareness has grown in Australia as more people are seeking and buying fair trade products. As the movement grows, however, it’s important to dispel some common misconceptions and keep in mind the fats about fair trade.

We want to clarify some common myths that circulate about fair trade. Let’s reinforce a unified message and continue to grow the movement in a positive direction.

Help us to spread the word and debunk these fair trade myths by sharing our slideshow – after all, the more people know the better choices they can make:

Slideshow Script:

Slide 1: Top 5 Fair Trade Myths Busted

Slide 2: How do you feel when I say the words “fair trade”?

Slide 3: Scared? Bored? Confused? No idea?!

Slide 4: That’s ok. We get it. The term fair trade is often misunderstood.

Slide 5: As awareness of fair trade grows, so do misconceptions. And that’s why we wanted to share with you ………

Slide 6: 5 common myths (and realities) of fair trade

Slide 7: Myth #1: Fair trade is a charity

Slide 8: Reality: Fair trade promotes positive and long-term change through trade-based relationships which build self-sufficiency. Its success depends on independent and successful businesses–not on donations. Workers get paid a fair wage for their labour and are treated with dignity and respect.

Slide 9: Myth #2: Anyone can stick a fair trade mark on their product and claim it’s ethical.

Slide 10: Reality: Companies can’t just randomly slap the fair trade mark on their products when they want to claim ethical credentials. The mark is a registered certification label for products sourced from producers in developing countries. Products that display it must meet Fairtrade Standards, set by Fairtrade International.

Slide 11: Myth #3: Fair trade products are expensive.

Slide 12: Reality: Most Fair Trade products are competitively priced in relation to the more mainstream alternatives. Fair Trade Organisations work directly with producers, cutting out middlemen, so they can keep products affordable for consumers and return a greater percentage of the price to the producers. By designing, buying, packaging, shipping, distributing, and marketing in-house, fair trade businesses are able to keep their prices down and still pay fair wages.

Slide 13: Myth #4: Fair trade means low quality.

Side 14: Reality: Fair Trade means high quality goods. Artisans pride themselves on handcrafting products, sometimes devoting their entire lives to learning and improving upon their talent – this results in closer attention to detail and in the end higher-quality, unique products. Fair Trade means better tasting food. Farmers are involved and invested in the entire production process, and crops are grown and harvested in smaller quantities. As a result, fair trade food is fresher and tastier.

Slide 15: Myth #5: Fair trade is hard to find.

Slide 16: There are over 2,500 Fairtrade certified products for sale through retail and catering outlets in Australia and New Zealand. You can find Fairtrade products in supermarkets, independent shops, cafés, restaurants, through catering suppliers and wholesales, as well as online.

Slide 17: Ethical Trading Group logo, website and social media links, student disclaimer.


Tapping Into Change: How Fair Trade’s Gift Of Clean Water Keeps Giving

Today, on World Water Day, let’s celebrate the many benefits access to clean drinking water has for our Fair Trade communities. Click-and-watch our short video infographic here: 

Be Part Of Something Bigger

Video Script:
Scene 1: If we’re lucky, water isn’t something that is always on our mind
Scene 2: It’s just a part of everyday life – for some
Scene 3: But for 900 million people in the world, safe drinking water isn’t a reality
Scene 4: And a further 2.6 million live without basic sanitation
Scene 5: Across the globe, 6000 people die each day from diseases caused by dirty water
Scene 6: — two-thirds are children —
Scene 7: But together we can make a difference, and be part of something bigger
Scene 8: With every Ethical Trading Group product you purchase
Scene 9: We can provide access to clean water for the world’s most vulnerable communities
Scene 10: And by providing safe water we can develop better health care
Scene 11: We can improve local diets
Scene 12: And we can give people the chance to make a living
Scene 13: By introducing simple irrigation schemes we can kick-start farming
Scene 14: And by providing toilet and hygiene advice at schools
Scene 15: We can increase attendance and raise educational performance
Scene 16: So splash out, purchase fair trade and show the world you care
Scene 17: Ethical Trading Group logo and website link.